SEO

Ok, so you were convinced that you must have an author website, you now have one, or will have one soon, and now people start mentioning SEO and how important it is. And maybe you start getting emails telling you how you are missing out on website traffic, that you must purchase their services or you will end up at the bottom of the Google barrel, never found by anyone. Then they mention the dreaded meta tags. The stress level rises. All you wanted to do was write a book.