Before you start the development of your author website, you need to decide on a domain name. It is helpful to decide before you start development because it could impact the design of your website. When deciding on a domain name there some things to consider: what to choose, availability, and buying.
As you know, adding SEO to your author website is very important. If you don't know what SEO (Search Engine Optimization) is or why it's important, read about it in Search Engine Optimization: Basic SEO Tips Every Author Website Needs. Read more to learn about every place you can add SEO to your Pub Site author website to increase visibility and traffic.
Blogs are under the Authors tab, which allows multiple authors to have their blog on one site. First, click on the Authors tab in the menu bar, then the green "Edit Blog" button to the far right of the author name. Click on the blue "Add Blog Article" button on the right side of the submenu.