As you know, adding SEO to your author website is very important. If you don't know what SEO (Search Engine Optimization) is or why it's important, read about it in Search Engine Optimization: Basic SEO Tips Every Author Website Needs. Read more to learn about every place you can add SEO to your Pub Site author website to increase visibility and traffic.
Go to https://mailchimp.com/, Log in to your account or sign up for a free account.
There are basically two types of signup forms you will use — a pop-up form that will appear, or "pop up," on the page when someone arrives at your website, and an embedded form that you can place almost anywhere on your website, including the sidebar column on the interior pages of your site.
Before you start the development of your author website, you need to decide on a domain name. It is helpful to decide before you start development because it could impact the design of your website. When deciding on a domain name there some things to consider: what to choose, availability, and buying.
You can add the bookseller buttons for a book by going Titles/Products, selecting the Book, and going to the Purchase Links tab. Here, you can copy and paste links of the book page from the book seller's site.
Blogs are under the Authors tab, which allows multiple authors to have their blog on one site. First, click on the Authors tab in the menu bar, then the green "Edit Blog" button to the far right of the author name. Click on the blue "Add Blog Article" button on the right side of the submenu.